Yeah, that happened ↷
I’m So Persuasive I Once Talked My Way Out of Being Kidnapped
I was 13 and he was the Dad of a kid I regularly babysat for. One day, instead of taking me to his house as usual, he turned left and headed out of town. Said we were running away together. Inside I was sh!##ing bricks, but I managed to talk him into turning around quick enough that I didn’t even make it past the town’s drive-in theater, let alone onto the side of a milk carton.
Then I Got into a Fight with the Canadian Military…and Won
Years later, my husband was denied military disability benefits from injuries he suffered while serving. I used those persuasive skills to pen appeal letters that helped overturn their initial ruling. If you’ve ever tried to get money out of a government agency, you know it’s like trying to get an apology out of a narcissist. But I got ‘em!
Having successfully talked my way out of becoming a missing person and into life-long government benefits, I decided to turn pro.
Writing for the Big Guys
And for years I did just that. I was the Queen of Product Descriptions™ , writing sales copy for leading housewares, sports equipment, and apparel companies. I wrote descriptions for everything from decorative throw pillows to mountain climbing gear.
From there I branched out into Google Ads, Social Media captions and, my personal favorite, email marketing. Need to sell more equine ulcer medications to your list of horse-owners? Or copy to launch your signature eyewear line on Kickstarter? I’m your Huckleberry.
I’ll Help You Crawl into Your Customer’s Head
Sounds creepy, I know. But if you really want to create rabidly loyal customers who crave your brand like Krispy Kreme donuts, your copy needs to read their minds. Sure, your customer tells her friends she buys your organic shampoo because of the environment, but secretly it’s because she was called “frizzy head” all throughout highschool and your product promises she’ll never hear those words again.
Ready to Wake Up to More Sales?
It all starts with a casual conversation. No pressure, just two gals talking shop. You tell me where you’d like to see improvements, and I’ll give you your options. Not sure what needs tweaking? No problem, we’ll work through that, too. Afterall, we women know how to get shit done.
